SIIM is a Jamaican culture HQ for what we wear, read and taste, wherever we live. Explore apparel, home goods, food and stories rooted in Jamaican culture. BE INSPIRED View Lookbook DISCOVER Top off your look with some unique accessories. SIIM TINGS CHAT BOUT Follow us on Insta Load more

JAMAICANSISIIM: the reflex behind Jamaica's outsized influence on music, language, and style — three million people, four hundred years of receipts. JAMAICANISIIM Reality is negotiable. We have the receipts. Jamaica is an endless source of inspiration for us—a tiny island bursting with life in every direction. With reefs, rainforests and misty mountains packed into a few hours' drive, it is one of the most biodiverse places on Earth. And our people are just as richly varied; a mix of cultures and stories that produced and exported the Remix, Sound-System culture, Patois [Patwa], Jerk and Rastafari. You're Welcome! This is our Culture Hub. These are our Stories, and where we keep the receipts. FLORA & FAUNA Learn about Jamaica's rich and fascinating natural world. CULTURE & IDENTITY Learn about our culture through first hand accounts and stories. FACTS & TRIVIA Learn cool, random Jamaica facts to impress others with your brilliance. 1 likkle island, 2 kinds of abundance, natural and human, feeding off each other to create something the world pays attention to. Likkle but Tallawah. Ah we dis! SELECTED STORIES Nowhere Else 01: A Scrappy Likkle Crab How one Jamaican crab abandoned the sea to raise her young inside a flower — and what her 4-million-year story reveals about isolation, resilience and belonging. Read more Nowhere Else 03: Coffee from a Boneyard Blue Mountain coffee grows in Jamaica's oldest, poorest soil and has somehow become one of the world's most prized coffees. Read more Nowhere Else 02: Jamaica's Original Diva Jamaica's largest butterfly is also its rarest. Hunted for decades, protected since 1982, and the namesake of SIIM's first wrap blouse collection. Read more RELATED PRODUCTS JAMAICANISIIM Unisex Jamaican T-Shirt | Ring-Spun Cotton $40.00 Price Shop this Tee

Your Jamaican Fashion Identity: SIIM is a Jamaican fashion and lifestyle brand that merges style, language, culture, and social commentary. Rooted in Jamaican heritage, SIIM creates captivating, timeless designs that are both cosmopolitan and authentically Jamaican. Our products celebrate diversity with clothing and accessories that empower people worldwide to express themselves with a touch of Jamaican flair. Discover SIIM and embrace the unique beauty of Jamaican fashion. OUR SIZE GUIDES BELOW WILL HELP YOU FIND THE RIGHT FIT IN OUR SHOP . TSHIRT SIZE GUIDE SHOP LONG SLEEVE TSHIRT SIZE GUIDE SHOP LONG SLEEVE HOODIE SIZE GUIDE SHOP TANK SIZE GUIDE SHOP

Follow your curiosity with SIIM: explore Jamaican culture, Patwa, travel, style, food, art and design, and the stories that inspire everything we create. OUR INSPIRATION PATWA Learn about our language of resistance, its rhythm, and identity. Chat Patwa. PATWA [aka Patois] FLAVORS Learn about Jamaican flavours, memory, culture, and connection. This is where the ideas behind SIIM live. Jamaican language and culture, curiosity, style and story... evryting in one neat likkle place. Welcome! EXPLORE STORIES First-hand accounts of curiosity on the road. Follow the Road. STYLE For us, personal style is a form of storytelling. Be inspire, and find your voice. TRAVEL+ CURIOSITY Cultivating curiosity as our way of moving through the world, one destination at a time. Discover Your Next Destination LONG TALKING Read our Blog. Join the conversation ART+ DESIGN For SIIM design is a way of life. Design Your Life. JAMAICANISIIM Jamaica is an endless source of inspiration for us. Explore the culture. LATEST ARTICLES

< Back Nowhere Else 03: Coffee from a Boneyard When the ground beneath you has survived fire, drowning, and its own erasure, what does it grow? Blue Mountain coffee is what happens when a plant is planted in the poorest, most abused dirt and told to make do. I am standing in a cloud of mist that never quite commits to being rain, over 1,000 metres above the Caribbean Sea, cradling a steaming cup of something that can run $140USD a pound at the estate gate... ten times what the coffee in an average kitchen costs. The ground under my boots does not know it is famous. It has no idea. It doh bizniz. Once upon a time, this place was nothing but bad temper. A chain of volcanoes coughed up out of open water some 140 million years ago, along a subduction zone. An angry exhalation. Molten rock cooled into schist and blueschist. Dense. Glittering. Faintly blue-black stone forged like a blade. This was the island's first draft of itself, written entirely in hot rocks and fire, with no life, no soil, no forest, not a trace of the tranquil postcard in the idyllic boutique hotel. After the fire went out and things cooled off, around 45 million years ago, the island did the least dignified thing a landmass can do. It sank. Not dramatically, all at once. No. Slowly, stubbornly, over tens of millions of years, sliding back under the ocean like a child returning to bed after being told the drama has passed. The sea took its time with the burial. Coral built on coral. Shell on shell. The soft, accumulating deaths of untold small creatures compressing into limestone, nearly a mile thick in places. A limestone shroud laid over the volcano's bones with divine patience. Then, roughly ten million years ago, Mother Earth changed her mind… again. Tectonic plates, bracing drunkenly on each other like Mr. Wray and his Nephew on a payday Friday night, forced the whole mass back up into the air. And it has stayed up since. Dripping. Indignant. Thoroughly rearranged. The island came back up wearing its new limestone skin. To this day, seventy percent of Jamaica is that pale, fossil-riddled rock, an ancient seabed doing its best impression of solid ground. But not here. Not on this mountain. Not on this spine shrouded in mist. Here, weather and water and time washed the shroud clean off, soaking the limestone away like an old price tag. What's left standing in the cloud is the original fire-formed rock, the oldest bones of this island, wearing none of the soft limestone flesh the rest of Jamaica inherited from the sea. This soil is not fossil soil. This soil is keloid tissue. Healed proud and raised above the surrounding skin. Onto this keloid, in 1728, a colonial governor dropped a single coffee seedling, itself a wanderer several times over. Ethiopian by birth, matured in Yemen, shipped to the vanity gardens of a French king, handed off to Martinique, and finally passed hand to hand until it landed here, almost as an afterthought. It should have died. It should have stayed a footnote. It caught and grew. Decades later, this stony ground was handed another hard gift. French planters fleeing Haiti's revolution poured across the water with their coffee expertise intact and their enslaved laborers in chains. They put both to work. Six hundred plantations within a generation on this mountainous spine. Tens of thousands of people working ground that had been forged in flame, drowned for millennia, and forced back into daylight, only to be scraped and plowed. The soil here is barely soil. Thin. Stony. Leached of nitrogen and phosphorus by ceaseless drizzle. By any ordinary standard, this is bad soil, a poor inheritance from a miserable rock. The human system built on top of it was no better. It collapsed the moment emancipation ended forced labor in 1838. The industry that had depended on slavery fell apart so completely that by 1943 Jamaican coffee was an embarrassment. Meanwhile, the lowly Blue Mountain coffee berry, growing in dirt-poor soil under a blanket of cloud, taking ten or eleven months to ripen instead of the usual eight, sulked its way toward maturity. Slow reticence turned out to be the entire secret. Sugar and acid and whatever mysterious third thing separates a good cup from an unforgettable one have more time to concentrate in a bean that isn't being forced ripe by generous ground or forgiving weather. Nobody fed this plant well, and that is precisely why it is extraordinary. In 1953, Jamaica established the Coffee Industry Board. Their mandate? Drag Jamaican coffee off the precipice of ignominy. The coffee plant, growing in mean dirt, and the Jamaican coffee farmers with two handfuls of nothing were required to make do. The same year, 1953, that Jamaicans rebuilt this crop's reputation on their own terms, a Japanese trading company became the first to buy it direct… and dem nuh leggo yet. By 1981, that company owned actual acreage on this mountain. Today, somewhere between two thirds and four fifths of everything this old boneyard produces, leaves for a single foreign market before most Jamaicans can taste it, let alone learn why it's exceptional in the first place. We perfected the survival mechanism: ground poor enough to force greatness out of a plant; a people stubborn enough to rebuild an industry from nothing. Then, through ignorance, through not knowing our own story well enough to ask for the value of it, we let someone else become the ones who get to savor what we built. That failure deserves its own reckoning... a nedda time doh... Cho. Anyway... Stand here long enough in the mist, and this whole mountain looks less like agriculture and more like a surreal dreamscape. John Dunkley's tangled forests come to mind. Shadow and glint and something faintly alive moving just beyond sight. The coffee shrubs cradle their small white blossoms like confessions… or offerings. The ground beneath them, forged, drowned, risen, stripped bare, scraped and planted by wanderers, worked in chains, abandoned, rebuilt by people who eschewed the old system and rebuilt it anyway to their own standard, with their own name. A name stamped on every export bag since 1953. That is what is in my cup. Not romance. Just every damned thing this stony patch of ground has survived, distilled down to something I can hold in one hand, with an aroma to summon angels and raise the dead. Mi betta drink it before it get cold. That's all I'm saying. Previous Next

Blue Mountain coffee grows in Jamaica's oldest, poorest soil and has somehow become one of the world's most prized coffees. NOWHERE ELSE ESSAY SERIES | Displacement. Isolation. Reinvention. This repeated pattern, yields unique elements found nowhere else. < Previous Next > Nowhere Else 03 Coffee From a Boneyard When the ground beneath you has survived fire, drowning, and its own erasure, what does it grow? Blue Mountain coffee is what happens when a plant is planted in the poorest, most abused dirt and told to make do. Just So... I am standing in a cloud of mist that never quite commits to being rain, over 1,000 metres above the Caribbean Sea, cradling a steaming cup of something that can run $140USD a pound at the estate gate... ten times what the coffee in an average kitchen costs. The ground under my boots does not know it is famous. It has no idea. It doh bizniz. Once upon a time, this place was nothing but bad temper. A chain of volcanoes coughed up out of open water some 140 million years ago, along a subduction zone. An angry exhalation. Molten rock cooled into schist and blueschist. Dense. Glittering. Faintly blue-black stone forged like a blade. This was the island's first draft of itself, written entirely in hot rocks and fire, with no life, no soil, no forest, not a trace of the tranquil postcard in the idyllic boutique hotel. After the fire went out and things cooled off, around 45 million years ago, the island did the least dignified thing a landmass can do. It sank. Not dramatically, all at once. No. Slowly, stubbornly, over tens of millions of years, sliding back under the ocean like a child returning to bed after being told the drama has passed. Scar Tissue The sea took its time with the burial. Coral built on coral. Shell on shell. The soft, accumulating deaths of untold small creatures compressing into limestone, nearly a mile thick in places. A limestone shroud laid over the volcano's bones with divine patience. Then, roughly ten million years ago, Mother Earth changed her mind… again. Tectonic plates, bracing drunkenly on each other like Mr. Wray and his Nephew on a payday Friday night, forced the whole mass back up into the air. And it has stayed up since. Dripping. Indignant. Thoroughly rearranged. The island came back up wearing its new limestone skin. To this day, seventy percent of Jamaica is that fossil-riddled rock, an ancient seabed doing its best impression of solid ground. But not here. Not on this mountain. Not on this spine shrouded in mist. Here, weather and water and time washed the shroud clean off, soaking the limestone away like an old price tag. What's left standing in the cloud is the original fire-formed rock, the oldest bones of this island, wearing none of the soft limestone flesh the rest of Jamaica inherited from the sea. This soil is not fossil soil. This soil is keloid tissue. Healed hard, proud and raised above the surrounding skin. A Wanderer Takes Root Onto this keloid, in 1728, a colonial governor dropped a single coffee seedling, itself a wanderer several times over. Ethiopian by birth, matured in Yemen, shipped to the vanity gardens of a French king, handed off to Martinique, and finally passed hand to hand until it landed here, almost as an afterthought. It should have died. It should have stayed a footnote. It caught and grew. Decades later, this stony ground was handed another hard gift. French planters fleeing Haiti's revolution poured across the water with their coffee expertise intact and their enslaved laborers in chains. They put both to work. Six hundred plantations within a generation on this mountainous spine. Tens of thousands of people working ground that had been forged in flame, drowned for millennia, and forced back into daylight, only to be scraped and plowed. The soil here is barely soil. Thin. Stony. Leached of nitrogen and phosphorus by ceaseless drizzle. By any ordinary standard, this is bad soil, a poor inheritance from a miserable rock. The human system built on top of it was no better. It collapsed the moment emancipation ended forced labor in 1838. The industry that had depended on slavery fell apart so completely that by 1943 Jamaican coffee was an embarrassment. The Making of Greatness Meanwhile, the lowly Blue Mountain coffee berry, growing in dirt-poor soil under a blanket of cloud, taking ten or eleven months to ripen instead of the usual eight, sulked its way toward maturity. Slow reticence turned out to be the whole secret. Sugar and acid and whatever mysterious third thing separates a good cup from an unforgettable one have more time to concentrate in a bean that isn't being forced ripe by generous ground or forgiving weather. Nobody fed this plant well, and that is precisely why it is extraordinary. In 1953, Jamaica established the Coffee Industry Board. Their mandate? Drag Jamaican coffee off the precipice of ignominy. The coffee plant, growing in mean dirt, and the Jamaican coffee farmers with two handfuls of nothing were required to make do. The same year, 1953, that Jamaicans rebuilt this crop's reputation on their own terms, a Japanese trading company became the first to buy the crop direct… and dem nuh leggo yet. By 1981, that company owned actual acreage on this mountain. Today, somewhere between two thirds and four fifths of everything this old boneyard produces, leaves for a single foreign market before most Jamaicans can taste it, let alone learn why it's exceptional in the first place. We perfected the survival mechanism: ground poor enough to force greatness out of a plant; a people stubborn enough to rebuild an industry from nothing. Then, through ignorance, through not knowing our own story well enough to ask for the value of it, we let someone else become the ones who get to savor what we built. That failure deserves its own reckoning... a nedda time doh... Cho. Anyway... What's in My Cup Stand here long enough in the mist, and this whole mountain looks less like agriculture and more like a surreal dreamscape. John Dunkley's tangled forests come to mind. Shadow and glint and something faintly alive moving just beyond sight. The coffee shrubs cradle their small white blossoms like confessions… or offerings. The ground beneath them, forged, drowned, risen, stripped bare, scraped and planted by wanderers, worked in chains, abandoned, rebuilt by people who eschewed the old system and rebuilt it anyway to their own standard, with their own name. A name stamped on every export bag since 1953. That is what is in my cup. Not romance. Just every damned thing this stony patch of ground has survived, distilled down to something I can hold in one hand, with an aroma to summon angels and raise the dead. Mi betta drink it before it get cold. That's all I'm saying. < Previous Explore more KEEP READING Visit our Blog for some more Long Talking The Go-Round Gene: Small Island, Impossible Influence Aug 6 Meet SIMi: The Making of a Jamaican Digital Brand Ambassador Aug 1 Jamaican Patois T-Shirts Are About More Than Fashion Jul 19 1/5 DISCOVER

< Back Nowhere Else 02: The Jamaican Giant Swallowtail Butterfly If the Rarest Thing You Have Is Also the Most Wanted, Do You Hide It or Flaunt it? The Homerus swallowtail is Jamaica's endangered self portrait Some creatures survive because nobody notices them. The Jamaican Giant Swallowtail might just survive because now, people do. This baby is huge! Papilio homerus is the largest butterfly in the Western Hemisphere. Nearly 15cm (6 inches) from wingtip to wingtip on the largest females. Velvety black interrupted by a broad swath of gold that could have been borrowed from the Jamaican flag itself. Wings built not for frantic escape but for slow, deliberate gliding. It flies with the quiet confidence of a diva, and it did not evolve to apologize for taking up space. It lives here and nowhere else. Once upon a time, this giant beauty thrived across much of this island. Seven parishes. Forest after forest. Not anymore. Today it survives in two small pockets of mountain forest. Two. One tucked inside Cockpit Country. The other deep in the Blue and John Crow Mountains. Less than ten square kilometers each. An entire species balanced on two fragments of a tiny island. Two places too steep and too difficult for people to finish conquering. Funny how often survival comes down to geography. The butterfly was famous long before many Jamaicans knew how close it was to disappearing. Its appeared on our thousand-dollar note and on postage stamps. We chose it as one of our national symbols. The rest of the world chose it for something else. Money. During the 1970s and 80s, foreign collectors paid hundreds... sometimes more than a thousand US dollars... for a single butterfly. Dead. Pinned neatly inside a glass case, its rarity translated directly into a price tag. Funny how quickly admiration becomes ownership once enough money enters the room. By 1981 the world finally admitted what was happening and the Giant Swallowtail entered CITES Appendix I - The highest level of international protection. Jamaica followed with legal protection in 1982. But… laws rarely erase desire. Even in recent years Federal Investigators in the US have continued dismantling international smuggling networks built around the traffic of rare species like this one. Find something singular. Take it. Sell it somewhere richer. This script is well known. Stand back for a moment and squint, and this butterfly begins to look less like an insect and more like Jamaica itself. A tiny island carrying something the rest of the world cannot manufacture for itself. Something genuinely rare. Something impossible to duplicate. Something people would rather own than simply admire. We have watched this happen before. And not only to butterflies… To music. To athletes. To stories. To ideas. To culture. Every generation seems to discover another way for Jamaica to become famous while somebody else becomes wealthy. Colonialism has changed clothes. The specimen box became the licensing agreement. The plantation ledger became the streaming contract. The old colonizers are gone but the extraction continues. The butterfly, though, never changed its strategy. It couldn't… not fast enough. Evolution had already made that decision. It was never built to hide. Too large. Too pretty. Too bold. Too unmistakable. Its answer was never camouflage. Its answer was scarcity, difficulty and distance. Retreat deeper into mountains too rugged for easy access. The same mountains that sheltered the Maroons, are now sheltering one of the island's rarest living treasures. Sometimes survival is simply making yourself harder to reach. And SIIM says… This is why my first wrap blouse collection carries this butterfly's name. The silhouette was designed to mirror the physical qualities that make the Swallowtail unmistakable: tails that float and trail like hindwing tails in flight, a gossamer weight to the fabric that skims and drapes, flamboyant by construction rather than by embellishment. Wearing a SiiM Butterfly blouse is not some costume reference to a butterfly. It is an affirmation the butterfly already states: Rarity does not have to shrink itself to survive. It can drape, move, catch light and breeze, and firmly demand to be respected. The Swallowtail stands as a metaphor for Jamaica’s rare blend of freedom, swagger and motivation. A tiny likkle nation, holding rare talent and natural resources the rest of the world keeps trying to take, manage, package and export. We have two options: assimilate and be absorbed (We cyah do dat!), or insist, loudly, on being seen, respected and allowed to carve our own place and future. Jamaica’s younger generations who are washed and powdered in Western consumerism need to decide quickly which strategy they will pursue. That's all I'm saying. Previous Next

Wi Fren Dem: meet the photographers, painters, stylists and producers who bring SIIM's creative world to life through ongoing Jamaica-based collaboration. SIIM IS... A TEAM Once upon a time SIIM was a person. Now, SIIM is a collective. Our values are still the same - Jamaican to the core! But today, with collaborative effort and a broader vision and mission, SIIM is looking towards a future where Jamaican culture is ubiquitous. Let's call this reverse colonization through creativity. Meet some key collaborators... SiiM SiiM 1/3 M.Simone Clarke (SiiM) Creative Consultant, Big-Head-Gyal M. Simone Clarke (aka SiiM) embodies a unique blend of skills in art, architecture, fashion design, event production and branding. Her multifaceted career not only demonstrates her versatility but also underscores her ability to think creatively across various contexts. From crafting elegant clothing inspired by Caribbean heritage to designing signature events and providing art direction for a variety of local and major international film projects, SiiM's diverse experiences enrich her creative approach. Her ability to seamlessly transition between disciplines enables her to tackle challenges with fresh perspectives and innovative solutions, making her a dynamic creative force. SiiM is Jamaican-born of a truly multi-ethnic background. She is a descendant of African slaves, Indian indentured workers, Hungarian refugees and Scottish immigrants. She studied Architecture in Canada, but discovered her passion for fashion during a transformative journey through Asia and Australia. In 1991, she launched the [original] SiiM fashion line, blending Caribbean heritage with modern design elements. Her "Butterflies & Hummingbirds" Collection gained recognition across the Caribbean for its exotic charm and craftsmanship. In 2003, SiiM ventured into event production with a groundbreaking fashion show for her line titled "the drums are restless tonight…", marking the beginning of her career in entertainment architecture. For the past two decades, she has designed signature events, provided set design for TV shows, and offered interior design services for prominent corporate entities in Jamaica. With a passion for travel, food and culture, her diverse experiences contribute to her unique creative perspective. SiiM is based in Kingston, Jamaica. Stefan Clarke Photographer, Sculptor, Joker Born in St. Andrew, Jamaica, Stefan Clarke is a force to be reckoned with in the Jamaican art scene, producing work that boldly stands outside the frame of what would traditionally be considered Jamaican art. A graduate of Edna Manley College of the Visual and Performing Arts, Clarke’s work is a bold challenge to societal norms, initiating discussions about identity, sexuality and religion. He’s not just an artist. He’s also an educator, constantly pushing the boundaries of what art can be and achieve. Clarke’s artistic journey is as diverse as his creations. From group exhibitions like “Not for Sale” (2002) to “Hybridization” (2023), his work has graced numerous platforms. He’s also received commissions for sculptural works at Utech University, including “Bird of Peace,” “Trinity,” and “Atlas.” Clarke’s controversial work has also been exhibited at several exhibitions in the National Gallery of Jamaica. STEFAN STEFAN 1/5 John Campbell Painter, Bonsai Enthusiast and model? John Alexander Campbell is an artist from Kingston, Jamaica. After high school, his artistic career began as an airbrush artist for several t-shirt companies specializing in airbrushed designs. Armed with this experience he returned to fine art and painting. His unique style has developed and evolved over two decades of work. Today, John uses no brushwork nor water in his paintings. His vehicle of choice is vodka which allows for richer, more expressive colour with varying degrees of movement and viscosity, along with the critical element of unpredictability. John states that his works depict the varying aspects of life and all its passions: the good, the bad and the indifferent, all told from a very personal perspective. For him, each piece is an exploration of the human condition and journey. He attended the Edna Manley College of the Visual and Performing Arts in 1992, where he majored in Painting and minored in Printmaking. Starting in 1996 John spent 18 months as the Artist in residence at the Avant-Garde Gallery in Portland, Jamaica and he counts this among his formative experiences. He has exhibited in both group and solo shows in Jamaica, Trinidad and Tobago, the USA and the UK. John is the first male face of the current SIIM campaign and a regular contributor to the conversations from which SIIM designs originate. JOHN JOHN 1/5 CHARL CHARL 1/6 Charl Baker Designer, Stylist, Muralist and... A versatile artist, born in Canada to Jamaican parents, and shaped by Jamaica, Charl embraces multiple creative roles as a designer, stylist, and muralist. Believing that art is the essence of her being, she channels her passion into various mediums, finding inspiration in both visual and performing arts. Charl's studio, Studio 969, serves as a platform for her boundless creativity, whether she's styling for films and music videos or crafting unique pieces for clients. Viewing life as an ever-changing canvas, she transforms fabric, jewelry, and recycled materials into captivating artworks, including her signature "Trees of Life." With notable credits in several feature films (No Time to Die), short films (FeverDream, Good Country People), music videos (Stephen Marley, Chronixx, Tarrus Riley) and various high profile mural projects in Kingston, Charl's artistic voice resonates across diverse platforms, leaving an indelible mark on each endeavor. For her, the journey of creative expression is a blissful pursuit, with the best yet to come. Will Twort Commercial & Advertising Photographer Renowned for his precision in lighting techniques and the creation of finely detailed images, Will's career pivot to Jamaica in 2015 marks a significant choice. Armed with top-tier equipment and a concept-driven mindset, he is deeply committed to excellence in image production. Since his relocation, Will has swiftly ascended to become a sought-after photographer on the island. His collaborations with an ever-expanding array of major Jamaican enterprises underscores his rapid integration into the local market. His clientele is diverse, ranging from financial institutions to agro-buisinesses to music labels and this range underscores his versatility and adaptability in Jamaica's vibrant commercial landscape. SIIM is proud to count Will among we fren dem. WILL WILL 1/5 MARIE MARIE 1/5 Marie McMorris Chief Dream Catcher, Model Marie McMorris is a seasoned International Business Development & Change Management consultant and accomplished Film & Television Producer. Graduating with honors from the University of Miami with a BSC in Communications, she was the first black female to win the School’s Director’s Award. McMorris held key positions including Vice President of Women in Film & Television, Jamaica, General Manager for RJR Gleaner Communications Group’s Cable Division, and General Manager of the Bob Marley Foundation and Group of Companies. She served as Executive In Charge of Production for Hearst Entertainment and Syndication, launching a Cosmopolitan-based television channel. With a track record spanning Fortune 500 companies, McMorris excels in improving organizational productivity, driving profit, and leading diverse teams across sectors like Television, Broadcasting, Finance, Medical, Franchise development, Tourism, and Entertainment. Known for delivering new revenue streams and fostering customer-focused entities, she is adept at crafting strategic solutions and maximizing growth opportunities. McMorris's transition from boardrooms and behind the camera to center stage reflects her enduring commitment to innovation and leadership in both corporate and creative spheres. 1/1 William Richards Photographer William Richards has a lot of Frequent Flier miles. For over a decade, he has been juggling between two homes: Kingston and New York City. After apprenticeships with industry giants Steve Hellerstein and Brad Guice; his first photographic work in the ‘Big Apple’ began with Essence Magazine and Capitol/Blue Note Records. Always an advocate for Jamaican culture, he sought to become a catalyst of change in what he often perceived as mediocre or insufficient photographic portrayal of the dancehall icons he so admired. A Hundred album covers and scores of editorials later, the result of his passion to beautifully document the dancehall era is having revealed its evolution to a generation of music lovers through his lens. Richards has a passion for portraiture that extends far past Dancehall Culture and the Music Industry. International Athletes, Artists, Politicians, Models, Scholars, Business Leaders; everyday people have all played a part in defining his career. William prides himself on his affable nature and the fact that many often find themselves able to quickly relax and reveal a facet of their personality on set. “In order for the viewer to connect with my subject, I must first do so… Much of what I do lies not in composition and lighting, but in creating a mood in which the photographed forgets about the camera and the lights and just projects self...” Richards’ preference for location work and his love of Jamaica have earned him the distinction as the most prolific dancehall/reggae album photographer of recent years. Additionally, many fashion and ad agency creatives find the aesthetic he injects into his music industry work a refreshing and innovative alternate to a more commercial approach. Richards’ distinctive use of lighting and saturated colours incorporates his beloved Caribbean palate into his images. His enthusiasm to constantly broaden his horizons and perfect his craft, has left an indelible mark in the archives of the industry that has embraced and nurtured his development. 1/1 Summer Clarke Visual Artist, Production Coordinator Summer is a highly versatile creative professional with over a decade of experience spanning the visual arts, corporate administration and event & production management. She brings a rare blend of artistry, strategic thinking and operational excellence to every project she undertakes. Her career reflects both breadth and depth: from providing high-level executive support to CEOs and managing end-to-end projects, to creating commissioned artworks and collaborating on international productions. She has worked with organizations such as Jamaica Producers Group Ltd., the Bob Marley Group of Companies and Higher Intelligence Agency LLC, while also building a thriving freelance practice as a visual artist and illustrator. Summer’s creative portfolio includes partnerships with FUJI TV (Japan), JP Farms/Tropical Foods, P.S.O.J. and Tricera Art. As well as published illustrations for educational texts and poetry collections. Equally at home on production sets, in corporate boardrooms and in creative studios, Summer excels at adapting to diverse environments and delivering intuitive solutions. Educated at Interlochen Arts Academy (Theatre Arts) and Niagara College (Art & Design), with additional training in Project Management and Sustainable Business Development, she brings both technical expertise and creative intuition to her work. Whether organizing events, designing visual identities or producing one-of-a-kind artworks, she consistently prioritizes clarity, cohesion and impactful storytelling.

Take a journey inward. This discovery experience helps you explore your vibe and see if the SIIM lifestyle aligns with your personal style and values. IS SIIM FOR YOU? Scroll to find out GET INTO SIIM. HERE'S HOW: CHOOSE YOUR VIBE Browse our collections to find inspiration for your next chapter. View Featured Collections NEED HELP STYLING? Message us for a one-on-one virtual fit session. Get Style Help CUSTOM ORDERS WELCOME Want something one-of-a-kind? Need advice on how a piece fits your body? We love one-on-one connections. Let’s co-create. Inquire About Custom READ THE ORIGIN STORY Before there was a fashion line, there was a journey. Gallivant is your entry point into the mindset behind SIIM. Read the Back SIIM TINGS Coming Soon See what we are up to. #SiiMFam always up to something... Never a dull moment. Learn More Even at home, I’ve been asked, “Yuh sure yuh born ya?” Because to some, I don’t look “Jamaican enough.” But I am. Born and bred in Kingston! Read di Blog Read our blog to find out more about our products, Jamaican culture, living with diversity, channeling your creativity and some other ray-ray [blah-blah] you might find interesting. Bear long talking...

Discover SIIM Tropical Couture — bespoke, limited-run wrap & halter blouses in natural, organic fibres. Join the waitlist for timeless, sustainable style. The Butterflies... Limited edition pieces, made when the conditions to make them properly exist. These are the designs that started SIIM... Inspired by Jamaica's endangered Giant Swallowtail Butterfly. Read the Butterfly Story The wrap blouses, the halter constructions, the silhouettes that have been waiting for the right production infrastructure to bring them to life at the standard they deserve. SIIM Tropical Couture Pieces will be released in limited runs, made from natural and organic fibres, and available to those who backed their making. Find out how you can help make them happen. A SELECTION OF STYLES Swallowtail Butterfly Sheer Boho Wrap Blouse The Swallowtail Wrap Blouse is a lightweight, sheer layer that catches the breeze and the eye. Made from natural fabrics like silk, cotton, modal, or Lyocell, this piece is designed to shift effortlessly from day to evening, beach to rooftop, styled as a flowing blouse or luxe cover-up. Every stitch tells a story of movement, freedom, and Jamaica’s wild, unpredictable beauty in vibrant mixed prints with botanical or geometric motifs. D raped sleeves deliver an airy silhouette, softly tailored for layering or solo wear. Giant Swallowtail Butterfly Sheer Boho Wrap Blouse Inspired by the delicate wings of the Jamaican Giant Swallowtail Butterfly, this limited-edition wrap blouse is crafted from natural, breathable fabrics like silk, modal, cotton, or Lyocell. Every piece is made to order, ensuring that no two are ever alike. Designed with fluid motion and flattering lines, this blouse transitions effortlessly from a sun-drenched beach cover-up to evening-ready layering piece. Pair it with denim cutoffs, fluid palazzos, or bare legs and barefoot confidence. Classic OG Anemone Butterfly Halter Boho Blouse The Classic OG Anemone Butterfly halter blouse is a bold sculptural silhouette made from lightweight natural fabrics—Silk, Cotton, Modal, or Lyocell—selected for their breathability, softness, and elegant drape. This voluminous blouse features a draped neckline and sexy open back, s tatement Cuban link chain detail in stainless steel at the neck, elastic cuffs and exaggerated proportions for maximum styling drama. Coming Soon. Join the waitlist. DISCOVER The pieces on this page are designed and ready. What we are building now is the production infrastructure to make them properly, in the right materials, at the right standard, in limited numbers. If you want to be among the first to know when the SIIM Tropical Couture collection becomes available — and to understand how your support can help make it happen sooner — leave your details below. We will be in touch personally. Email* Count me in I want to subscribe to your mailing list.

Gallivant is a creative memoir in poems, postcards, sketches, and recipes—chronicling the solo year abroad that sparked the SIIM lifestyle brand. BUY FULL COLOR HARDCOVER BUY ON AMAZON THE BACKSTORY A journey sparked it, but a creative life made it real—designing spaces, fashion, food and stories with love as the ultimate reflections of freedom and self-discovery. Watch video Before there was a brand—or even the thought of one—there was a trip. That trip became a trod, and that trod turned into a year-long deep dive into unfamiliar lands and the uncharted corners of a young woman’s spirit. That, is Gallivant. Along the way, every experience left an imprint—from the shapes of buildings and flavors of street food to moments of stillness and wild bursts of joy. What began as a journey sparked a lifelong obsession with discovery and design, where food, fashion, spaces, events, and even words became ways to express freedom, adaptability, and self-reinvention. The clothing itself? Each piece is rooted in a place, a feeling, a flash of insight—worn memories reimagined as style. SIIM FROM PAPER TO PATTERN Play Video YOU ARE LOSING YOUR OWN LIFE... TO A BAD MEMORY. Most people who want to journal never begin. Not because they have nothing to say... Because they don't know how to start. This is where you start. KEEP READING → PRAISE FOR GALLIVANT RONALD THOMPSON BUSINESS CONSULTANT, JAMAICA ...a love letter from a friend who never fails to remind me of the joy of wandering, and the magic of truly savoring the world. Read more... CHEYANNE BROWN BUSINESS SUPPORT OFFICER, JAMAICA A light-hearted read for anyone wanting to take on a big adventure. This is your sign. Take it and Gallivant! BRIGITT HOOSANG HR CONSULTANT, JAMAICA Unputdownable! Read more... FIELD NOTES On the Book... Step into the last years of the 20th century, when a young Jamaican woman from Kingston set off to gallivant across the globe—with no set itinerary and plenty of curiosity. From Japan to Thailand, Cambodia, Laos, and beyond, she plunged into lands and cultures that felt as strange and distant as another planet. Armed with her journal, camera, and a taste for adventure (and delicious food), she wandered solo for nearly a year, living on the edge of the unexpected. Through poems, postcards, random musings, sketches and photographs, she chronicled her journey of self-discovery, cultural surprises, and changing perspectives. As she sought out cozy stays, bold flavors, and new horizons, she came to understand that embracing our humanity means honoring the roots that shape us while embracing the freedom to grow beyond them—a balance that drives both personal and collective evolution. For anyone craving stories of unplanned adventure, travel inspiration, or the relatable ups and downs of solo exploration, Gallivant offers a humorous, heartfelt look at finding oneself across borders and time zones. On the Author... SIIM is a Jamaican architect, creative director, and fashion designer based in Kingston, Jamaica. She consults at the intersection of architecture, interior design, event architecture, and brand identity, with a specific focus on creating brand relevant experiential designs. With over twenty years of experience managing small and medium-scale construction projects in a design/build capacity, SIIM also has a special interest in the fleeting and temporal nature of film projects, and has worked as Art Director on several international feature films. Additionally, she is an avid gardener, an adventurous cook and a dog-mom with an enduring wanderlust. Learn more PRAISE FOR GALLIVANT - LONGREADS "Such a treat! Talk about living vicariously! Gallivant shares the adventures you always wished to experience, but for one reason or another was unable to… especially if you are older. I’m a non-reader and I could not put the book down! SiiM’s stories of her travels are captivating and delightful. I became enthralled by her experiences of living on the other side of the world. Her conversational writing style takes you with her to every destination. Plus she teaches you to make some amazing dishes as well! Could not ask for more. Belly full!" Tracey-Anne Thompson Administrative Assistant, Jamaica "Gallivant is a captivating read. The author does a fantastic job of painting vivid pictures of the places she’s visited and illustrating the enthralling experiences of her adventures, drawing you in from the very start. The writing style is light, fun, and amusing, making it an easy, enjoyable read. I also love how the recipes are seamlessly woven into the story - it adds depth and makes the experience feel complete." Summer Clarke Project Manager, Jamaica "The author's voice took me on a journey of proud laughter & joy, through the cultural lens of our mutual homeland. SiiM took one for the team... carrying me to places where my passport hasn't had a chance to reach yet. Every traveler with an international mindset should own a copy, not only Jamaicans!" Marie Joan McMorris Business Strategist, USA "Unputdownable! I was enthralled. SiiM made her journey come to life for me, and yet, kept me close to home. As though we were travelling hand in hand. A must read! Such a pleasure of the heart and senses. A treasure." Brigitt HooSang Human Resources Consultant, Jamaica "Having been a close friend of SiiM since our precocious pre-teen years, reading this book felt like flipping through a cherished scrapbook of postcards, each page stamped with her unmistakable wit and sense of adventure. Her stories, spanning quiet, sunlit mornings in Jamaica to the bustling streets of Paris and Cambodia, transported me back to the days when her postcards would arrive, brimming with stories of misadventures, culinary discoveries, and reflections as sharp as they were endearing. This book is more than a collection of travel stories and recipes; it’s a celebration of the way SiiM experiences the world—with unfiltered curiosity, a generous dose of irreverence, and an unmistakable passion for life. Her voice leaps off the page, pulling you into hidden corners, vibrant markets, and lively city centers, inviting you to laugh, ponder, and marvel alongside her. For anyone who loves to travel, cook, or simply revel in a life well-lived, this book is a treasure. For me, it’s a love letter from a friend who never fails to remind me of the joy of wandering and the magic of truly savoring the world. Take a bow, Siim—you’ve outdone yourself once more!" Ronald Thompson Business Consultant, Jamaica Read Gallivant? What did you think? First name Email Last name Country Would you recommend Gallivant? Nope Probably not Probably Yes Absolutely! Write your review I agree to publish my testimonial online Submit

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