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Meet SIMi: The Making of a Jamaican Digital Brand Ambassador
I did not want an AI model simply because it was fashionable. I wanted a permanent brand ambassador. Someone who could represent our fashion brand today. Our game tomorrow. Our concierge app after that. Someone who would always remain on brand.
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Aug 16 min read


IS FASHION GOOD FOR YOUR MENTAL HEALTH?
Fashion, often dismissed as frivolous, can be a powerful tool for personal expression and positive change. While it can be superficial...
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Oct 14, 20241 min read


THE POLITICS OF JAMAICAN DESIGN
Design is an integral part of human existence and survival, and survival is determined by the rules of the society we keep...
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Apr 14, 20241 min read
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