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Blue haired SIMi with sand on her face

Blue haired SIMi with sand on her face

Meet SIMi: The Making of a Jamaican Digital Brand Ambassador

I did not want an AI model simply because it was fashionable. I wanted a permanent brand ambassador. Someone who could represent our fashion brand today. Our game tomorrow. Our concierge app after that. Someone who would always remain on brand.

Personal Growth & Transformation

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Aug 16 min read

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