DI BLOG

I did not want an AI model simply because it was fashionable. I wanted a permanent brand ambassador. Someone who could represent our fashion brand today. Our game tomorrow. Our concierge app after that. Someone who would always remain on brand.

Patwa [Patois] isn't just something you speak. It is something you perform. That may be the single biggest difference between Jamaican Patwa and most other languages. Most standard languages are designed to survive on a page. Patwa comes fully alive in the space between two people.